word art. by- ferg
This city street advertisement is arguably one of the most influential forms of word art, found ironically on the brick siding of a low light trendy pub on a busy downtown street. As the general masses are overwhelmed with creative new waves of marketing and advertising, word art is still a pure form of getting your message across to a consumer. This particular advertisement uses visual stimulation to draw its attention and it’s manipulation of font sizes and scattered words to keep your attention and before you know it, you are hit with that thirsty sensation to want a drink! While Jack Daniels may not be your favorite drink of choice, the use of its infamous name in subliminal wall art may still make you stop in for a happy hour cocktail.