adventureclubinteractive position assignment
logos want to catch your eye. they want to be familiar. they want you to associate them with their product or brand. if they are successful, they will become symbolic- perhaps subliminal– causing you to think, want or feel a certain way about brand or product.
the starbucks logo is successful indeed. something about that envious green and that eyeless stare really makes a statement.
no doubt, the starbucks logo is everywhere. it would be hard to make a statement without strategic and redundant placement of the logo everywhere.
in a very different placement.