adventureclub(interactive) is…lowercase

when we decided to join wordpress we were like a ship lost at sea.
we bought a domain name but it came with no compass.
we had a vision of going somewhere but had established no particular destination.
we were already an adventure club but sailing out into the online sea demanded more.
we had to define what we are and we had to explain why.
whether we would sink or swim we would have to learn the how.
and all along the way, to this very day, we are learning more about the who.


sink or swim … survive and surf …

suddenly inconsequential in an ocean of others: adventurers, visionaries, bloggers, writers, photographers, creators, geniuses, artists, innovators, intimidators…
endless as the horizon were the choices: themes, colors, fonts, backgrounds, sidebars, footers, widgets, headlines, gravatars, profiles, categories, media, static pages, sticky posts…

wordpress was like drowning at first.
we suffered from it, we struggled at it, we had setbacks with it.
we never settled. we never sank.
i can’t say we always swim.
but we learned how to surf wordpress our own way.
i remember so many hours of so many days trying to learn the blogging language.
we spent weeks determining the small details- the stuff of style and appearance.
seven months later- next to none of those details remain.

one of those that did was our name- adventureclubinteractive.
and yes that is all one word and yes we type in lowercase letters.
i always liked lowercase letters. i don’t know why i suggested having our name read this way it but i still think it is aesthetically interesting.

my advice to those that find our love for lowercase confusing or annoying is to:
1. find some adventure in it. seriously. we are aware that capital letters exist. do you really care that we choose not to use them?
2. try reading anything by jose saramago. if you think lowercase letters are experimental try reading his page long sentences lacking punctuations. try reading extensive dialogue without pause or periods…

ac(i)- lowercase

because style is everything


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