“WHY do you get out of bed in the morning, and why should anyone care?”

START WITH WHY“Why do you get out of bed in the morning, and why should anyone care?”  Sounds like a pretty harsh question but it is a valid one to ponder.  Why do I wake up in the morning and why should anyone care?  Thanks to Simon Sinek, I’ve started asking myself these questions.  I just finished reading his book Start With Why: How Great Leaders Inspire Everyone to Take Action and I must say that I did find it inspiring.  His revelations are simple, easy to comprehend and effective, which begs the question, why don’t more people adhere to these principles?  (I wonder why I haven’t thought of them or acted on them myself before!)  Often it is the seemingly obvious realizations that are never realized.

According to Sinek, all great leaders start with “WHY”.  They have a vision of the future that exists only in their mind, and they have the ability to share their visions with others.  To paraphrase, most people can tell you WHAT they do in life and they can tell you HOW they do it, but few people can share WHY they are doing WHAT they are doing.  This WHY is what sets the great leaders apart and inspires others to take action.  Oh if we all could find our WHY and let it guide us through life!  What a more pleasant and rewarding place our Earth would be!

One idea in particular that struck a chord with me was in regards to attracting people.  “People don’t buy what you do; they buy why you do it, and if you talk about what you believe, you will attract those who believe what you believe.” 

Thank you Simon for clearly articulating and documenting the many reasons to find meaning and purpose behind my life and work.  From this day on I vow to discover my WHY and let it inform and guide my actions from here on out.

If you would like to hear from Simon himself, check out Simon Sinek’s TED talk on how great leaders inspire action.  This is a great synopsis of his book and a great listen for all!


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